Dèja: You saw it in a dream and loved it? We find it for you

Dèja is an app that helps users find wardrobe items they remember seeing (and loving) but had no idea of how to find again. With a series of questions, the Déja app does a detailed search in different e-commerce platforms to find the product they probably saw but totally forgot, whether they saw it in a dream, in the outfit of a TV character or just on a stranger in the street.

Deja es una app que ayuda a los usuarios a encontrar items del guardarropa que recuerdan haber visto (y amado) pero no tienen ni idea de cómo encontrar de nuevo. Con una serie de preguntas, Dèja hace una búsqueda detallada en distintas plataformas de e-commerce para encontrar el producto que probablemente vieron pero olvidaron, así lo hayan visto en un sueño, en el outfit de un personaje de televisión o en un extraño en la calle.

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📚 Planning

What should the app do?

Find and suggest clothing items based on a series of questions from the big pool of online retailers.

Give tailored recommendations of products the user might like based on previous searches.

For each product, make a comparative chart showing the user extra facts about the product, to help make an informed purchase.

Allow the user to browse popular search ideas from other users in the platform.

App Goals

  1. Build a sleek and easy to use questionnaire for the app items search.

  2. Help small retailers with tailored choices be seen.

  3. Make the clothing market easier to navigate and search with basic knowledge.

  4. Create a business model that benefits all users.

🧐 Potential roles that are part of the user target group

Young women in a corporate field that need/want to dress well.

Young school/university fangirls of singers and artists that want to find what their idols wear and get it.

Senior men/women trying to rebuild a previous wardrobe they had with hard to get items.

Young men/women involved in the fashion industry building a personal style: Persons working in the fashion industry, as editors, writers, photographers, models or any other part of the field that care about personal image and get very specific ideas of items they would love to add for special moments or specific work events/photo shoots, in need of a quicker solution than searching by hand on online platforms and in person stores.